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The Fashion Hub Showcase

Sector

Fashion

Location

Milan Italy

Year

2025

Client

Seoul Metropolitan Government

Work

Creative Directon

Project Execution

Ensemble: Voices of Seoul 

 
Creative Director: Seung Ik Lee (Rick Lee)​

Seoul Fashion Week proudly presents the second edition of its acclaimed exhibition at the Fashion Hub during Milano Fashion Week, a joint initiative organized by the Seoul Metropolitan Government and Camera Nazionale della Moda Italiana (CNMI). This ongoing collaboration underscores the growing synergy between two of the world’s leading fashion capitals Seoul and Milan while spotlighting the bold, innovative visions of four pioneering Korean designers.

 

The concept of ‘Ensemble’ symbolizes unity in diversity, where distinct creative voices converge in a shared pursuit of artistic coherence. Through the work of the four featured designers, the contemporary evolution of Seoul as a city is reflected. Their work embodies the interplay between tradition and progress, showcasing how Korea’s next generation of designers draws from the past to shape the future.

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To visually capture the essence of Ensemble, the campaign was filmed at Gyeonghuigung Palace, one of Seoul’s most iconic historical sites. This location, with its tranquil architecture set against the modern cityscape, offered the perfect setting to express the exhibition’s core message: a harmonious fusion of cultural roots and contemporary vision.

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